LinkedIn Open Graph Preview Guide

How LinkedIn Uses Open Graph Tags

LinkedIn is a professional networking platform, and its Open Graph implementation reflects this context. LinkedIn uses OG tags to create rich link previews in posts, articles, and messages, with a focus on professional and business content.

Where LinkedIn Shows Open Graph Previews

• Feed Posts - When users share links in their feed
• Articles - Link previews in LinkedIn articles
• Messages - Preview cards in LinkedIn messaging
• Company Pages - When companies share content
• Groups - Link previews in professional groups

LinkedIn Image Dimensions & Requirements

LinkedIn has specific image requirements optimized for professional content:

Recommended Image Size

• Optimal size: 1200×627px (1.91:1 aspect ratio)
• Minimum size: 1200×627px (LinkedIn prefers this exact size)
• Maximum file size: 5MB (but aim for under 1MB)
• Format: JPG, PNG, or GIF
• Image ratio: 1.91:1 (same as Facebook)

Image Best Practices for LinkedIn

• Use professional, high-quality images
• Include business or industry-relevant visuals
• Keep text clear and professional
• Use brand colors that convey trust and professionalism
• Avoid overly casual or flashy designs
• Test on both desktop and mobile LinkedIn interfaces

Required LinkedIn Open Graph Tags

LinkedIn requires these essential Open Graph tags:

<!-- Essential Open Graph Tags for LinkedIn -->
<meta property="og:title" content="Your Professional Title" />
<meta property="og:description" content="Your business-focused description" />
<meta property="og:image" content="https://example.com/image.jpg" />
<meta property="og:url" content="https://example.com/page" />
<meta property="og:type" content="website" />

Recommended Additional Tags

• og:site_name - Your company or site name
• og:locale - Language locale (e.g., en_US)
• og:image:width and og:image:height - Image dimensions
• article:author - For article-type content
• article:published_time - Publication date for articles

LinkedIn Content Strategy

LinkedIn's professional context requires a different approach to Open Graph optimization:

Title Best Practices for LinkedIn

• Keep titles professional and clear (40-60 characters)
• Focus on business value and outcomes
• Use industry-relevant keywords
• Avoid clickbait or overly casual language
• Include company or brand name when relevant

Description Best Practices for LinkedIn

• Optimal length: 150-160 characters
• Emphasize professional benefits and insights
• Use business-focused language
• Include relevant statistics or data when possible
• End with a clear value proposition

Common LinkedIn Open Graph Mistakes

1. Using Casual or Unprofessional Language

❌ "Check out this awesome new feature!"

✅ "Introducing enterprise-grade features that improve team productivity by 40%"

LinkedIn's audience expects professional, business-focused content.

2. Wrong Image Dimensions

While LinkedIn accepts various sizes, using the exact recommended 1200×627px ensures optimal display:

• LinkedIn may crop or resize non-standard images
• 1200×627px matches LinkedIn's card format perfectly
• Always test with the LinkedIn Post Inspector

3. Not Using LinkedIn Post Inspector

LinkedIn provides a dedicated tool for testing link previews:

1. Visit the LinkedIn Post Inspector
2. Enter your URL
3. Click "Inspect" to see how it will appear
4. Click "Clear cache" to refresh cached data

4. Missing Business Context

LinkedIn users expect professional context. Ensure your previews:

• Clearly communicate business value
• Use professional imagery and design
• Include relevant industry or company information
• Avoid overly casual or entertainment-focused content

Debugging LinkedIn Link Previews

LinkedIn provides the Post Inspector tool for testing and debugging:

LinkedIn Post Inspector

The LinkedIn Post Inspector allows you to:

• Preview how your link will appear on LinkedIn
• View all detected Open Graph tags
• Clear LinkedIn's cache for your URL
• Identify missing or incorrect tags

Common Inspector Issues

• "Image too small" - Use at least 1200×627px
• "Missing og:image" - Add the required image tag
• "Cached version" - Click "Clear cache" to refresh
• "Invalid URL" - Ensure image URL is absolute and accessible

Optimizing for LinkedIn Engagement

Professional link previews on LinkedIn can drive significant B2B engagement:

Best Practices for B2B Content

• Focus on business outcomes and ROI
• Use data and statistics when relevant
• Include professional imagery (office, team, product demos)
• Emphasize expertise and authority
• Use industry-specific terminology appropriately

Timing and Context

• LinkedIn users are most active during business hours
• Tuesday-Thursday typically see highest engagement
• Professional content performs better than casual content
• Long-form articles get more engagement than short posts

Implementation Examples

Nuxt 3

useSeoMeta({
  ogTitle: 'Your Professional Title',
  ogDescription: 'Your business-focused description highlighting value',
  ogImage: 'https://example.com/linkedin-og-image.jpg',
  ogUrl: 'https://example.com/page',
  ogType: 'article',
  ogSiteName: 'Your Company Name',
  ogLocale: 'en_US',
  articlePublishedTime: '2025-12-16T00:00:00Z',
  articleAuthor: 'Author Name'
})

Next.js 14+

export const metadata = {
  openGraph: {
    title: 'Your Professional Title',
    description: 'Your business-focused description',
    images: [{
      url: 'https://example.com/linkedin-og-image.jpg',
      width: 1200,
      height: 627,
      alt: 'Professional image description'
    }],
    url: 'https://example.com/page',
    siteName: 'Your Company Name',
    locale: 'en_US',
    type: 'article',
    publishedTime: '2025-12-16T00:00:00Z',
    authors: ['Author Name']
  }
}

Related Resources

• Facebook Open Graph Guide
• Twitter Open Graph Guide
• Complete LinkedIn Link Preview Guide
• OG Image Size Guide
• Open Graph Debugging Guide
• LinkedIn Sharing Best Practices